Final Marketing Plan

Mission Statement
"The intent of the Mission Statement should be the first consideration for any employee who is evaluating a strategic decision. The statement can range from a very simple to a very complex set of ideas.”
http://www.businessplans.org/Mission.html

MISSION STATEMENT-CRUSH COOLERS
Every woman can be flirty and deserves a little fun.

Objectives “Objectives in short define the entire purpose of your business (possibly) in a couple of sentences. This is a clear indicator that you’re not in business just for the heck of it but rather to achieve certain prior specified objectives."
http://www.freebizplan.org/business-plan-objectives.htm

"The objectives that you set will finally determine the quality of the strategy or tactics that you will adopt.”
http://www.freebizplan.org/business-plan-objectives.htm

CRUSH COOLERS - Objectives
A drinkable product
A product woman can’t live without
Makes women ask, “what would we do without CRUSH COOLERS”
Makes women feel flirty
Relatable to every women even if they don’t drink.
Creates a desire of wanting more.

Situation/SWOT Analysis -
“A situation analysis is the foundation of the strategic planning process for your marketing plan. It includes an examination of both the internal factors (to identify strengths and weaknesses) and external factors.”
http://www.marketing-plan-success.com/Articles/Situation

“Things to write down are what current opportunities that are available in the market, the main threats that business is facing and may face in the future, the strengths that the business can rely on and any weaknesses that may effect the business performance.”
http://marketing.about.com/od/marketingplanandstrategy/a/situationanalys.htm

SWOT Analysis – CRUSH COOLERS

STENGTH
CRUSH is an ordinal innovative product that has not been explored before. Carbonated flavored, drinkable vodka.
Mixable, also creates a convenient easy instant martini.
Sexy bottle and refreshing flavors.
Addicting ads
Creates an essence of allure.
Reasonabl prices at no greater than $8 for a four pack.

WEAKNESS
Short-lived product once the newness wears off.
Will constantly need to find new original and exciting ways to keep our customers coming back for more.
Most men will not purchase
Limited to women over 21


OPPORTUNITIES
Merchandising
Strive for universal appeal to all women and even some men.
Celebrity spokesperson such as Carmen Electra or Pamela Anderson who are great at being fun and flirty.
Create music videos and limited fashion lines around their celebrity essence.
Fashion magazine ads
Promos at theatres during the openings of movies like SEX AND THE CITY and buzzed about romantic comedies, had out gift bags during opening night.
Themed event at Las Vegas and LA nightclub
Team up with the “Pussy Cat Doll Lounge” for events and promotions
Seasonal Gift with purchase gift sets
Merge with a larger vodka corporation

THREATS
Larger Alcholol companies
Manufacturers who copy the idea or try to mimic the CRUSH COOLERS essence through their product.

Target Market Strategy
“Today's consumers want to make the most of every purchase. They are looking for value and finding it in America's leading source for savings, Valpak. It's a fact that coupon usage is intensifying - as even upscale consumers shift to thrift. If you want to reach targeted consumers, generate response, and see real results”
http://www.valpak.com/advertise/index.jsp?ctd_ac=1519052&ctd_co=8004915217&ctx_name=gsm8

"Who are your customers? Who will buy your product?"
http://sbinfocanada.about.com/cs/marketing/a/targetmarket.htm

“People purchase products or services for three basic reasons: To satisfy basic needs, to solve problems, to make themselves feel good.”
http://sbinfocanada.about.com/cs/marketing/a/targetmarket.htm

“There's a market, and a target market, for everything.”
http://sbinfocanada.about.com/cs/marketing/a/targetmarket_2.htm

Target Market –CRUSH COOLERS
Appealing to young women who will soon be turning 21
All trendy women and gay men.
Purchasing market will be focused on single women 24-35
Married women that still enjoy having social gatherings.

Marketing Mix
“You must coordinate all elements so that the prospective consumer is not being sent mixed messages that can cause confusion”
http://marketing.about.com/od/marketingplanandstrategy/a/marketingmix.htm

“Make sure that if you have a practice that caters to a niche market that your product is geared towards the need of that market, your price is within the budget of that market, you are distribution your product or service where it will be seen by that market, and gear your promotion to solve the problems that they are encountering.”
http://marketing.about.com/od/marketingplanandstrategy/a/marketingmix.htm

Marketing Mix-CRUSH COOLERS

Product: CRUSH COOLERS
Crafted in Las Vegas and inspired by the timeless moments of having fun. Offers a unique carbonation and blend of extracts of straberry’s, orange's, lemons and limes that delivers an original, drinkable, flirty vodka cooler.

Price:
8.99 (4pack)
Place:
Specialty Liquor Stores (think Lee’s Liquor)
Supermarkets with a designated Liquor area
convenience stores

Promotion:
- Sample testing at Liquor stores
- Movie trailer promo
- Sexy Girls – promo cards
- T-shirts
- Calendars
- Limited edition calender featuring the sexy girls having fun. With fashion extras in an inside to each of the girls personal style.
- Limited edition Vase in Seasonal gift sets
- Crush event at a couple specific boutique locations on Bedford Dr. and Beverly Hills in LA feature CRUSH Vase and Vial in window and counters along side fashion displays. Hand out small Vial out in a gift bag with CRUSH Girl vintage card and CRUSH emblem earrings in a small gift bag, to anyone who make a purchase at the store.
- Have VCRUSH COOLERS Girl contest/MTV or CW reality Series looking for the newest CRUSH COOLERS Face centered around the girls fashion and originality.
- CRUSH COOLERS web commercials. CW, E!, MTV, ABC
- Aired on E!, Lifetime, MTV, VH1, CW.
- SEXY CRUSH accessories and underwear line
With up-to-date info, location info and purchasing information
- Team up with the Pussy Cat Dolls Lounge for a themed event
- Magazine ads
- CRUSH COOLERS special at local Martini bars
- Bottle logo booklet with How to make the CRUSH and the newly featured CRUSH Girl and her style advice and purchasing, and website info for promotional items and accessories.

Implementation
“Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.”
http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURCES&itemId=1075314198

"You may also want to link your marketing budget to your sales forecast."
http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURCES&itemId=1075314198

Evaluation
“Every market is changing constantly, a strategy that is effective today may not be effective in the future. It is important to evaluate a marketing program periodically to be sure that it is achieving its objectives.”
http://www.britannica.com/EBchecked/topic/365730/marketing/27222/Marketing-evaluation-and-control

Control
“Setting standards based on plans
Measuring performance against standards
Correcting deviations from standards and plans.”
www.delmarlearning.com/companions/content/.../htmch20thirded

“When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.”
http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURCES&itemId=1075314198

Implementation – CRUSH COOLERS
Start by streaming commercials and ads on you tube and Internet sites, Take postcards and samples into Liquor stores. Set up promotional gigs through promotional friend contacts, and family restaurant owners, and liquor events.

Evaluation –CRUSH COOLERS
Put surveys up on all sites pay close attention to feedback. Encourage bloggers to comment on blog site about different event. Talk to liquor store managers and employees get feedback on there opinion of how he brand is doing and what they would do to promote e or change it. “How can I help you approach the customers your CRUSH?”

Control – CRUSH COOLERS
Pull brand out of locations that don’t feel the product is doing well there and reevaluate where our target customers live. What areas and where they purchase their liquor.

EOC WEEK 7

Just in time for spring and summer girlfriend times, KrushKoolers announces launch of their family of Koolers with gorgeous new contemporary packaging and a twist off cap for easier convenience. The launch includes KrushKoolers Wild Berry, Vodka Spritzer, Orange Cream Swirl and a brand new flavor called Wild Apple – all designed to excite the senses of women.
Koolers are the drink of summer. They are refreshing, easy to drink and make summer entertaining a breeze because they are ready to serve. KrushKoolers combine the smooth taste of premium vodka together with berries, green apple or tropical lemon-lime flavors or the just-squeezed flavor of orange with a hint of vanilla.
Through research, we know that women today are looking to spend more time with their close friends and family to shed their everyday stresses and responsibilities. Ultimately, 'Girls Just Wanna Have Fun' and KrushKoolers will be part of that this coming summer."

EOC week 6

Cristin Wacaser
Wednesday May 12, 2010
Week 6 eoc

A really bad idea for a wing/finger sauce would be Chocolate flavored. Poop flavored lip gloss, jelly beans, soap, lotion, hand sanitizer, make up because it would be a foul smell and wouldn’t sell but at the same time it could be a good gag gift from the specialty store. Shrimp flavored beer because some people really like shrimp and beer depending on where you are in the world something similar would be shrimp flavored chips. I think a lemon flavored body spray might seem like it could be a refreshing smell on your body and at the same time you would smell like a piece of citrus fruit.

EOC WEEK 5

The new 2010 Porsche Panamera is a beautiful it’s large a 4-passenger, 4-door hatchback. It’s has offers great handling with its Rear-wheel-drive S and all-wheel-drive 4S and Turbo models. All use a front-mounted 4.8-liter V8 engine and a 7-speed double clutch automatic transmission. S and 4S have 400 horsepower, while the Turbo has 500 horsepower. This car is amazing when it comes to speed and stability. Available safety features include ABS, traction control, antiskid system, curtain-side airbags, front- and rear-side airbags, and front-knee airbags. All models have an engine stop and start feature that shuts off the engine when the car is stopped and restarts it when the brake pedal is released. An adaptive air suspension is standard on the Turbo and optional on the S and 4S. Other available features include 4-zone automatic climate control, heated and cooled front and rear seats, split-folding rear seat, a rear refrigerator, steering-linked bi-xenon headlights, adaptive cruise control, and DVD entertainment. The 2010 Porsche Panamera is a highly capable and engaging performance car. With its various adjustments set to maximum attack and in the hands of a capable driver, there are few cars capable of running with the Panamera on the right road.

what is the difference between marketing and advertising

Cristin Wacaser
Wednesday April 28, 2010
What is the difference between marketing and advertising?
Advertising is a public announcement intended toAdvertising is but a single component of the marketing process.
Advertising, The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non- personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing, is planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Advertising is but a single component of the marketing process.
Advertising entails publicizing your business, product, or services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, yellow pages, television, radio, and of course the Internet. Advertising is the single largest activity of most marketing campaigns.

WEEK 3

A weaker dollar hurts America. A weak dollar translates into a cut in the real spending power of American consumers. A reduction in income during a time when the American consumer is cutting back, attracting international capital investment by private companies will be crucial in financing innovation and entrepreneurship and badly needed infrastructure which will, in turn, spur economic growth and employment.

A weak dollar also undermines American jobs and industry since American companies have an incentive to borrow in dollars and use the proceeds to invest in overseas plant and equipment. A weakening dollar encourages capital outflows. Global investors have increasingly borrowed in dollars and used the proceeds to invest overseas in higher yielding faster growing stock markets that have stronger currencies. The more the U.S. dollar drops, the more international equities rise.

The value of a nation’s currency is a reflection of the market value of the country in the global marketplace. Maintaining and strengthening the value of the U.S. dollar is in the national interest the best interests of American consumers, businesses, and investors.